Objective: Create a campaign that introduces healthier food choices to elementary and high school children to combat childhood obesity.
Insight: When you bring food together, you bring people together.
Kraft Singles: Better Together
Partnering with schools, Kraft would sponsor, 'Bring you Parents to School Day.’ Two familes paired up while their children work together to color in the lines of the Kraft sponsored, Better Together coloring book.
Advertorial telling the tale of a cheese that changed it all.
Unique recipes merging different cultures will be the first thing customers smell and see when the doors glide open. Corporate responsibilty matters. Partnering with Feed America, local grocery stores will accept donations and also match any canned goods given.