KRAFT SINGLES

Objective: Create a campaign that introduces healthier food choices to elementary and high school children to combat childhood obesity.

Insight: When you bring food together, you bring people together.

Role:Copywriter,Strategist

 
 
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Big Idea:

Kraft Singles: Better Together

 


Activation

Partnering with schools, Kraft would sponsor, 'Bring you Parents to School Day.’ Two familes paired up while their children work together to color in the lines of the Kraft sponsored, Better Together coloring book.

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Advertorial telling the tale of a cheese that changed it all.

Print/Digital Long Copy

Print/Digital Long Copy


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in-Store/
Partnerships

Unique recipes merging different cultures will be the first thing customers smell and see when the doors glide open. Corporate responsibilty matters. Partnering with Feed America, local grocery stores will accept donations and also match any canned goods given.