CHANCE THE FARMER
Objective: Create a campaign that introduces healthier food choices to elementary and high school children to combat childhood obesity.
Insight: Children and young adults already want to eat healthy–Just lack the inspiration and resources.
Global healthcare competition
OOH/ Posters in schools
Create interest and appreciation in healthy foods by partnering with Chance the rapper as a healthy influencer.
Partnering with Farmers Fridge in schools around Chicago. Chance the Farmer who has been live streaming from Instagram and Facebook; delivering fresh food to schools of his choosing.