CHANCE THE FARMER

 

Objective: Create a campaign that introduces healthier food choices to elementary and high school children to combat childhood obesity.

Insight: Children and young adults already want to eat healthy–Just lack the inspiration and resources.

Role: Concepter

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Global healthcare competition
OOH/ Posters in schools

 

Big Idea:

Create interest and appreciation in healthy foods by partnering with Chance the rapper as a healthy influencer. 


Partnerships/Activation

Partnering with Farmers Fridge in schools around Chicago. Chance the Farmer who has been live streaming from Instagram and Facebook; delivering fresh food to schools of his choosing. 

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Print and PR

Print and PR


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