Optima Batteries
A.K.A The Ultimate Power Source. The brutal tests performed to whip Optima batteries’ a$$es are wild. But in certain dumb-small pockets, it’s not good enough … OPTIMA is being questioned for its quality due to moving their factory to Mexico.
Role: Concepting, Scripting, Copy, Production, Post-production
So we took the haters to school by showing how an OPTIMA battery is made and the insane things they do to Engineer the Quit Out of It.
Quality Anthem Videos
Informational videos. 4:13 and 5:32 long. Feel free to skip, but the long-form copy (isn’t dead) is nice … so is our voiceover actor.
Fun fact: Besides writing a 4 min piece … I was the associate editor & sourced the soundtrack.
Mike Rowe’s silky smooth vocal cords make my copy sing.
Ambassador Social
We got badass professionals to educate the world on quality power.
We Engineered
The Quit
Out of it.
ROLE: Copywriter, Associate Editor.
AD: Adrian Mui
ACD: Justin Soest, Zeus Alvarez
CD: Tom Gorton