‘24 NFL Campaign
Every year State Farm goes hard with their NFL work and 2024 is no different. We partnered with the usual suspects, Patrick Mahomes and Andy Reid to tell the “Bundle” story, but we also chose creative that include Dani Rojas (from Ted Lasso) and Aiden Hutchenson (Lion DE). Fun work, enjoy.
Role: Scripts, production, post-production
Bundlerooski
The initial Bundlerooski spot was a hit. But the earworm dug deep and some grew tired… which i get. So, we created a 2nd version. “It’s funny”… a BTS version that spoke directly to those who had enough and the fans loved it.
Version 1:
”BundleRooski”
Version 2:
”It’s Funny”