NBA All-Star 2024 Activation: State Farm NeighborHoops

We got tasked to make an activation that stood out. A real original ask… but it’s a chance to create something dope like we did with Neighborhoops. 

An EDM dance floor meets Tom Hank’s BIG piano meets basketball court in this epic State Farm jingle interactive activation space into a playable musical court.

Role: Concepting, Copy, Production,

@theprofessor Little dribble workout at the #StateFarm Neighborhoops experience at NBA Crossover this weekend. Come through for a chance to beat my time! #NBAAllStar #ad ♬ original sound - TheProfessor
@jesseryt Check out the #StateFarm Neighborhoops experience at NBA Crossover this weekend and see if you can beat my time! #ad ♬ original sound - Jesser

State Farm x RunDisney Activation

State Farm was the presenting sponsor of the Walt Disney World Marathon.

We were asked to bring the Good Neighbor ethos to life during the weekend of RunDisney 2023.

Role: Concepting, Copy, Production

Insight:
State Farm has always been there to support people on the road and marathons are no exception.

Next Level Interface:

A simple kiosk interface gave visitors a way to create personal (sometimes artful) messages to friends and loved ones that would come to life inside the space. But details matter

Big-Time Presence:

Entering the expo center, our space was impossible to miss and unmistakably State Farm.

Walking inside the experience, expo-goers could easily find their animated message and literally find themselves covered in support.

360º Approach